Although sales in the printing industry may seem to be declining, many businesses still rely on business cards to promote their products and services. Business cards are small but valuable marketing tools to explain the aim of your business to your audience. Having so many printing companies in the market, selecting which one to use can be difficult. Tampa Printing is an online printing company specializing in full color offset printing and digital printing. For years, they have been in operation and they promise the best service. To help distinguish your business from others, you need to understand which business card is best for your company.

Besides the necessary information on a business card (e.g. name of the company, email address, etc.), the card must be visually attractive, simple yet efficient in impressing your audience. The following variables must be considered:

Based on your type of business, a standard business business card design will not do justice to your business. Sometimes to make your business card unforgettable, you have to be innovative. For example, a barbershop to have designed their business card into a scissor shape. Even if you feel it is impossible to make your business card into a unique shape, there are other options apart from simple cardstock. Tampa Printer offers silk and suede business cards. Premium 16pt cardstock is used to print silk business cards, whereas suede business cards have a suede coating and printed on 19pt cardstock.

It’s simple to pass out a lot of business cards to everyone you meet, but is it beneficial? Does the person seem to be impressed by your business card, or is it something that's going to get lost in their glove compartment or get thrown away? You may have excellent delivery, but if your business card is unremarkable, it may reflect badly on your ability to engage with your potential clients. Aim to represent your business in an intuitive and engaging way. Note also that a traditional business card may be enough depending on your personality and your organization.

As already suggested, at least the company name, your name, title, email address and telephone number must be included in your business card. So that your card is visually pleasing, avoid placing text over pictures. Avoid text that is italicized and underlined. Your font should be easy to read, such as Times New Roman or Arial.

Make sure the space between different lines is sufficient, so it's easy to read.

Try not to overcrowd your business card. Most people get excited and want so much information to be included on a small card. The result is that your message is confusing or overwheling to your audience.

Though the digital era may be slowly stamping out the need for traditional stationary, the majority of companies still depend on business cards. A good business card can be unforgettable, influencing your audience to hold on to it and to contact your company for goods or services. Even though you may represent your company well in person, if your business card is not unique or contains too much information on it, your card could end up thrown away. Tampa Printer provides your company with a variety of business card options and can help you choose the design and texture that fits your company and personality.