Why Having a Great Looking Business Card Still Matters in 2020
Making a great first impression is something most entrepreneurs are passionate about. When interacting with a potential client for the first time, you want to show them how professional and knowledgeable you are. One of the best ways to do this is by presenting them with a well-designed and informative business card.
On average, over 27 million business cards are printed on a daily basis. One of the biggest misconceptions some tech-savvy entrepreneurs have is that business cards are outdated. Read below to find out why having a great looking business card still matters in 2020.
Use Your Business Cards as Direct Marketing Tools
Some business owners focus so much on generating sales leads via digital methods that they forget all about the power of an informative business card. While having an online presence for your business is a good idea, you also need to give potential customers something tangible with your information on it. This is where a well-designed and high-quality business card comes in handy.
When designing your new business card, be sure to think about all of the contact methods you want consumers to have. Including everything from your company’s website URL to your email address on a business card is beneficial. By doing this, you can help to increase the amount of traffic your website receives. Allowing professionals to weigh-in on the overall design of a new business card is a good idea. With their help, you can rest assured this form of print advertising is filled with the right information.
A Business Card Should Feature More Than Just Contact Information
While having tons of different contact information on your business card is important, you need to include other details as well. The last thing you want is for a potential customer to be confused regarding what your company does. This is why a short breakdown of what your company does and how much experience you have is a must.
Often times, graphic design services that produce business cards will recommend using short bullet points to convey information about what your company specializes in. These bullet points make your business card more readable. By increasing the readability factor, you can rest assured that the recipients of your business card will be able to absorb every detail and nuance included.
Establishing Brand Awareness
Another reason why business cards still matter in 2020 is because they can help you establish brand awareness. Ideally, you want to design business cards that are emblazoned with your company’s logo. By doing this, you can start to develop a sense of familiarity with consumers. Over time, you can create a recognizable brand, which will help you attract more customers.
Looking For High-Quality Business Cards?
If you are tired of handing potential customers bland and boring business cards, now is the time to make a change. Contact the team at Tampa Printer to find out more about the business card designs we have to offer.