Every Door Direct Mail: What Are The Benefits?

Benefits of Every Door Direct Mail

EDDM Printing in Tampa, FL

As a form of marketing for brands, every door direct mail printing in Tampa is becoming increasingly popular. Every door direct mail door (EDDM) is a way for brands to send direct mail to each door in the community. Because there may be no way to target your mailing based on demographics or level of income, businesses can use the online tool of the U.S. Postal Service to pick a ZIP code or specific postal route and mail to every address in the specified area.

Advantages of Every Door Direct Mail

The greatest advantage of every door direct mail printing in Tampa is that it is extremely cost-effective. The U.S. Postal Service offers EDDM as low as 14.5 cents an item, which is less than half Bulk Mail's price, and less than a third of a First Class Stamp's cost. This is a very budget-effective marketing tool if a company is looking to have EDDM shipped to several ZIP codes around their business.

Is EDDM Right For Your Company?

Often small businesses don't have the resources for large-scale advertisement, and while EDDM is a less costly method to promote the product, it's not always for everyone. If your brand is targeting an customer base that is very large, EDDM might be right for you. For instance, if a large portion of those households are apartments where tenants do not mow their own lawns, a lawn service would certainly not want to deliver to every single address in a large area. We have complied with a list at Tampa Printing of companies that are well suited for EDDM:

  • Car Washes
  • Auto Sales
  • Computer Repair
  • Carpet Cleaners
  • Dry Cleaners
  • Gyms/Fitness Centers
  • Dental/Doctor Offices
  • Retail Stores
  • Restaurants
  • Real Estate Companies
  • Insurance Agencies
  • Barber Shops/Salons/Spas
  • Tax Prep
  • Veterinarians
  • Urgent Care
  • Pharmacies

Nevertheless, it doesn't mean that EDDM can't work for your business just because the industry of your brand is not mentioned above. Just do some research and find out your area's pricing. If the prices are acceptable, and the mail would help 1,000 out of 2,000, it may be a good advertising method for your business to try.

Order your every door direct mail printing in Tampa today through our website, give us a call at 813-774-6837, or visit us at our new retail store located at 705 W. Platt Street Tampa, FL 33606.