6 Tips for Effective Every Door Direct Mail

Each door direct mail is a simple, inexpensive way to reach clients. Direct mail is a tangible advertising that attracts customers ' attention. If properly executed, you will achieve the desired results. We've mentioned some tips to make your campaign for every door direct mail (EDDM) more efficient.

1. Timing

When sending EDDM advertisements, don't disregard timing. Time is everything if you have a limited time deal that you would like your clients to take advantage of. You will need to ensure that mailers reach clients at the right time if you want to advertise a seasonal or holiday sale.

2. Know Your Target Market

Study the demographics of your area before sending EDDM. Your target audience may or may not be your nearest neighbors. Understanding this will mean that the right people are reached.

3. Choose the Right Printer

Selecting the right online printer can be the difference between high-quality and poorly designed mailers. Every door direct mail printing in Tampa provides you with economical printing of high quality.

4. Review Your Budget

The basis of the performance of your campaign objectives is a predetermined budget. Up to 5,000 pieces of mail can be sent with EDDM, so choose how many pieces you want to send depending on your budget.

5. Suitable Design

Your mailers can be custom designed, or you can use a template. Templates are quicker and easier, but they do not offer the unique design of custom mailers. You can save time and energy by leaving the designing to a professional. Keep some of these techniques in mind when you are ready to design:

• Prominently display contact and social media information
• Provide a strong call to action
• Offer discounts
• Use bullet points
• Use attention-grabbing fonts and colors

6. Help Customers

Find a creative way to offer solutions rather than merely advertising a product or service. Offer them a solution if they have a pest problem, for instance.

Order your Every Door Direct Mail Campaign in Tampa today through our website, give us a call at 813-774-6837, or visit us at our new retail store located at 705 W. Platt St. Tampa, FL 33606.