How To Increase Your Magazine Subscriptions
How To Increase Your Magazine Subscriptions
Magazine Printing in Tampa, FL
Tampa Printing understands that businesses sending out custom magazines in Tampa have a single goal in mind: to increase their subscriptions. We know that there are many ways to ensure consumers decide to buy a subscription over a single issue, and we will explore them in this article.
Identify Your Target Audience
While deciding a business' desired audience for their custom magazine printing in Tampa, there are a few factors that come into play.
Do you know which gender makes up the majority of your current and targeted subscribers?
What age group will you magazine be most popular among? Depending on the age group, you can determine what type of language and advertising methods are appropriate.
In what area do your best subscribers currently live? Determining whether or not your custom magazine interests worldwide readers or just local readers is critical. What are your target audience's other associated interests?
Integrate Attractive Design Elements
When your target audience is established, we suggest that you check the design elements, such as the font, to see if it appeals to your audience. The front cover is another design element that needs to be considered. You want a front cover that will visually attract the target audience and influence their purchasing decisions. A magazine featuring a high-quality cover design will stand out among similar magazines with poor quality covers.
Use Social Media to Promote Your Magazine
With the target audience for your magazine clearly defined, you can reliably decide what social network to use when promoting your magazine.
If you are a professional company, such as a law firm or advertising firm, we recommend that you promote the custom magazine of your organization through LinkedIn. In the LinkedIn network, you can promote the magazine through the LinkedIn page of your company or post about upcoming issues in similar interest groups.
Facebook is another good platform to use for social networking. If you're a local business, like a plant nursery or a landscaping business, Facebook is the ideal place to promote your publication. Again, through the Facebook page of your organization, you can post updates on upcoming issues or articles but we recommend that you join open interest groups and share updates there as well.
Twitter is a fantastic place to build a subscriber base for your custom magazine. You can share entries, countdowns to the next launch, and more. We highly recommend that you use one constant hashtag if you use Twitter to advertise your magazine so that a reader can easily find you.