Direct Mail

Tampa Mailing Services

The Secret Weapon in Direct Mail Marketing

Why you should take advantage of Direct Mailing services.

The postcard is one of the features of immediate presentation that is overlooked. For the following reasons, postcard mailings are extraordinarily powerful: no envelopes for stuffing or collapsing flyers that take cash, materials and work. Up to four postcards can be printed on one sheet. The least expensive thing to mail is still a postcard. People immediately recognize that it is splendidly shaded and heavier in their hands. Consumers don't have to waste time opening it up. It is not necessary for people to waste time interpreting it. It's to the point and it's simple.

Consider your experience receiving mail. With a postcard, you hold it, turn it over, read it quickly. In recent times, it stands out just enough to be noticed over an advertisement mailed in an envelope, which are easily ignored. It may still be seen as “junk mail”, but the trick is the information is still seen by the target audience. Especially for rehash mailings, postcards work because they are so practical. Though the starting format and design may cost more, take into account that it will catch the eye of your potential customers. Thus you will see more return for less than you could with a enveloped letter or flyer.

Postcards entice movement. It can be a call to action to get them to pick up the phone, call, drop by, or visit your website. You've won the biggest portion of the fight when you get someone to act. The fish has been snared. Here are a few ideas to represent a viable Direct market mailing postcard. First of all, it must be pleasing to the eye in both color and arrangement. Have an interesting or stunning front to the postcard. Your message will be placed on the back left-hand side of the card. The mailing information will be beside your message, on the right-hand side.

Secondly, be sure to take advantage of the use of bright colors on the front, but not overlooking the use of shading. It can appear too busy and confusing to have a lot of color.

Third, there has to be an incredible hook. Ask a question, create a thought-provoking impression, and so on. Though, do it in a way that fits the image of your business. Sending the wrong message or portraying the wrong image is the exact opposite of what you need to do.

Fourth, how the reader’s eye goes down the card and what it considers to be important. Do not overwhelm either side with an excess of information or design that confuses the eye and the brain. Your postcard needs to be noteworthy and clear.

Fifth, be sure to have a beginning, middle, and end. One example that works well is an address, a bit of info, then a call to action.

Last, use the standard KISS Keep It Simple, Silly. Focus the advertisement on just one thing. Save the following advancement for the next postcard. Make it informative, straightforward and easy to remember. You need you message to stick in their mind. The postcard design is cohesive with the goal. It is to grab their attention, so the customer wants to contact you company for additional information. Frequent postcard mailing works well. Many businesses have utilized this exceptionally successful method to grow their customer base.